Top 5 Business Metrics to Track Weekly (That Aren’t Just Revenue)
- Marketing Manager
- Jul 15
- 2 min read
More Than Just Dollars In
Revenue tells you what came in—but it doesn’t tell you the whole story. Tracking revenue alone can give you a false sense of growth. That’s why Australia’s smartest small business owners monitor other key indicators each week. These metrics help you see what’s working, what’s not, and how healthy your business really is.
Here are 5 weekly business metrics that can give you real-time clarity and help you take control of your cash flow, growth, and profitability.
1. Net Operating Cash Flow (NOCF)
What it tells you: Whether you’re bringing in enough cash to cover your operating expenses.
Unlike profit, which includes accounting adjustments and non-cash items, NOCF tells you how much cash your business actually generates from day-to-day operations. Monitoring this weekly helps you stay ahead of cash flow dips and plan spending wisely.
Quick Tip: If your NOCF is trending down over 3 weeks, it’s time to review your payment terms, receivables, and expenses.
2. Customer Acquisition Cost (CAC)
What it tells you: How much you’re spending to bring in each new customer.
This metric is essential for understanding marketing ROI. If you spent $1,000 on marketing this week and acquired 5 customers, your CAC is $200.
Why it matters: High CAC with low return could signal that your strategy needs adjusting. Weekly tracking helps you pivot early.
3. Accounts Receivable Turnover
What it tells you: How quickly your customers are paying you.
A slow turnover means cash is sitting in unpaid invoices. Weekly tracking allows you to follow up on overdue payments before they snowball.
Watch for: A drop in turnover rate may signal that your payment terms aren’t being enforced, or that clients are struggling with cash flow themselves.
4. Gross Profit Margin
What it tells you: How much of your revenue is actual profit after deducting the cost of goods sold (COGS).
Monitoring this weekly helps you react faster to cost increases, pricing issues, or supplier changes. If your margin shrinks, you can address it before it impacts monthly profits.
Formula:(Total Revenue - COGS) / Total Revenue = Gross Profit Margin
5. Weekly Active Customers or Clients
What it tells you: How engaged your customer base is.
It’s not just about how many clients you have—it’s about how many are active. Tracking this weekly shows you trends in customer retention and loyalty.
Use it to: Spot seasonal drops, track marketing impact, or predict churn before it happens.
Final Word: Metrics Create Momentum
Weekly tracking doesn’t need to be complex. With tools like Xero, MYOB, or a good spreadsheet, these insights are just a click away.
Start by choosing 2–3 metrics that reflect your current priorities. Check in on them every Monday. Over time, you’ll spot patterns, uncover problems earlier, and make smarter decisions.
Need help setting up a weekly metrics dashboard? Book a chat with ProfitCloud and let’s make your numbers work for you.
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